World of Women

Led a complete rebranding and platform redesign for World of Women, a blue-chip NFT project, in collaboration with web3-native agency Hype. Executed an ambitious timeline to translate a powerful new identity into a cohesive digital experience that authentically resonates with web3 culture. Successfully delivered both brand transformation and website redesign within weeks, creating a design system that maintained the project's historical identity while capturing the essence of the web3 community.